Abbie Britcher Media NEA Year 2

  Explain how political contexts influence individual producers within the newspaper industry.  Refer to The Guardian and the Daily Mail to support your answer. In this essay I will explain how political contexts influence individual producers within the newspaper industry. In my answer I will refer to the Guardian and Daily Mail. The right-wing politics in the UK support a smaller state, greater roles for the free market and business, and lower Government spending. Whereas the left-wing politics in the UK believes the Government should play an acting role in our society, regulate the economy and provide welfare, left wing tends to be more liberal and forward thinking/moving. Political contexts is where owners of newspapers will promote views they believe in through their writing. Newspaper companies have power without responsibility, this means they have the power to promote a particular ideology or political bias through their phrasing/reporting and can push that onto th...

  ‘Long form television dramas lack originality; no matter which country they are made in, they all use intertextuality in the same way.’ How far do you agree with this statement? In this essay I will discuss how far I agree with the statement that long form television dramas lack originality no matter which country they are made in, and if they all use intertextuality in the same way. I will refer to Stranger Things and Deutschland 83 in my answer.   The theorist Baudrillard believes we live in a post-modern society. This suggests we live in an era where nothing is original anymore as everything is a remake, reinvention or extension of a past product. For example, Stranger Things is a sci-fi horror, fans of this genre will actively seek out TV shows and films that have the conventions of this genre such as, aliens, superpowers, low key lighting, isolated locations etc. As the genre of television dramas are recognisable to fans of the set genre it shows that the show its...

Why do long form television dramas from different countries offer different representations? In this essay I will be discussing why long form television dramas from different countries offer different representations, I will be referring to television dramas Stranger Things and Deutschland 83. Stranger Things is a Netflix original Sci-Fi, horror drama show set in the early 80s and is accessible through the TV streaming service Netflix. Netflix is a global network that allows people to stream movies and TV shows using the internet, ad free and recommend new shows and films based off the viewers history. They are available on almost every platform such as TV, laptops, PlayStations, and phones. Netflix also has exclusive content and have social media accounts that often interact with their audiences. To access what Netflix has to offer you must buy the subscription to the service, however it is affordable for most. Netflix’s programmes, like Stranger Things often play into the cultura...

  Explain how media language in music video incorporates viewpoints and ideologies. Refer to one of the music videos you have studied to support your answer. In this essay I will explain how media language such as camera angles, mise-en-scene, sound and editing in the music video, Burn the Witch by Radiohead incorporates viewpoints and ideologies. The music video suggests that white middle class people don’t deal with problems any better than how they’re use to – it implies that the video is about being trapped in this conservative/traditional ideology is dangerous. Represented is a certain social group stuck in the mentality of past generations and haven’t moved on. The narrative of the music video subtly follows Todorov’s narrative theory. The Equilibrium shows the village getting ready for an unsuspecting inspector to visit. The disruption being the various pagan rituals happening around the village disguised in flowers and colours. By the time the inspector comes to this re...

  Explain how the arrival of digitally convergent media platforms has impacted on film producers. Refer to Disney and its 1967 and 2016 versions of The Jungle Book to support your answer. In this essay I will be focusing on the changes within the film industry over the past fifty years in relation to the production and distribution of films. In my response I will focus primarily on two different versions of Disney’s Jungle Book from 1967 and 2016. I will also consider the historical and economic influences upon the production and distribution of mainstream films. In 1967 Disney wasn’t a massive company and didn’t have a global reach like they do nowadays. When the Jungle Book was released only the UK and the USA played the film in cinemas that year. There weren’t any digitally convergent media platforms such as mobile phones and there was no social media to promote the film, this meant that advertisement was limited to posters, trailers and cinema signs. Film trailers were only...

Supporting Document for Website Prototypes Statement of intent My target audience is socially conscious, 16-25-year olds, who are middle to upper class. Socially conscious to me suggests that these are people who are interested in the current affairs all around the world and not just where they live. This audience has high aspirations and have a smart, credible, and clear career plan ahead of them. They are most likely to go to university, are high achievers and very social. I have aimed my products at the more left winged side of this audience and my current affairs magazine and website have a more left political bias as I was inspired by the Big Issue and my own political beliefs. This audience is trendy, often using social media and shopping in vintage/thrift stores, they also are very politically active and will take part in protests, petitions, and charity challenges.   To represent the audience in my products, I plan to use a red to outline the masthead, I want this to ...