Statement of Intent
My target audience is socially conscious, 16-25-year olds, who are middle to upper class. Socially conscious to me suggests that these are people who are interested in the current affairs all around the world and not just where they live. This audience has high aspirations and have a smart, credible and clear career plan ahead of them. They are most likely to go to university and are high achievers and very social. I have aimed my products at the more left winged side of this audience and my current affairs magazine and website have a more left political bias as I was inspired by the Big Issue and my own political beliefs. This audience is trendy, often using social media and shopping in vintage/thrift stores, they also are very politically active and will take part in protests, petitions and charity challenges. To represent the audience in my products, I plan to use a red to outline the masthead, I want this to be clear to the brand as red is often associated with the left ...
