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Supporting Document for Website Prototypes

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Supporting Document for Website Prototypes Statement of intent My target audience is socially conscious, 16-25-year olds, who are middle to upper class. Socially conscious to me suggests that these are people who are interested in the current affairs all around the world and not just where they live. This audience has high aspirations and have a smart, credible, and clear career plan ahead of them. They are most likely to go to university, are high achievers and very social. I have aimed my products at the more left winged side of this audience and my current affairs magazine and website have a more left political bias as I was inspired by the Big Issue and my own political beliefs. This audience is trendy, often using social media and shopping in vintage/thrift stores, they also are very politically active and will take part in protests, petitions, and charity challenges.   To represent the audience in my products, I plan to use a red to outline the masthead, I want this to ...
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Timed Essay Question 2

  Explain how media language in music video incorporates viewpoints and ideologies. Refer to one of the music videos you have studied to support your answer. In this essay I will explain how media language such as camera angles, mise-en-scene, sound and editing in the music video, Burn the Witch by Radiohead incorporates viewpoints and ideologies. The music video suggests that white middle class people don’t deal with problems any better than how they’re use to – it implies that the video is about being trapped in this conservative/traditional ideology is dangerous. Represented is a certain social group stuck in the mentality of past generations and haven’t moved on. The narrative of the music video subtly follows Todorov’s narrative theory. The Equilibrium shows the village getting ready for an unsuspecting inspector to visit. The disruption being the various pagan rituals happening around the village disguised in flowers and colours. By the time the inspector comes to this re...
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Timed Essay Question 6

  Evaluate the effectiveness of the following theories in understanding how cultural and historical circumstances can affect audience interpretations of news stories: Hall’s reception theory Bandura’s media effects theory   In this essay I will evaluate the effectiveness of Banduras media effects theory and Halls Reception theory in understanding how cultural and historical circumstances can affect audience interpretations of news stories. Banduras Media effects theory originates from the Frankfurt School that theorised in the 1920’s and 30’s that the mass media acted to restrict and control audiences to benefit corporate capitalism and Governments. The media effects theory, also referred to as the hypodermic syringe theory, states that the messages in media texts, such as news are injected into a passive audience, meaning they just accept the views and opinions given to them. The problem with this theory is that it is too simple, it assumes everybody is the same and...
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