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Timed Essay Question 2

  Explain how media language in music video incorporates viewpoints and ideologies. Refer to one of the music videos you have studied to support your answer. In this essay I will explain how media language such as camera angles, mise-en-scene, sound and editing in the music video, Burn the Witch by Radiohead incorporates viewpoints and ideologies. The music video suggests that white middle class people don’t deal with problems any better than how they’re use to – it implies that the video is about being trapped in this conservative/traditional ideology is dangerous. Represented is a certain social group stuck in the mentality of past generations and haven’t moved on. The narrative of the music video subtly follows Todorov’s narrative theory. The Equilibrium shows the village getting ready for an unsuspecting inspector to visit. The disruption being the various pagan rituals happening around the village disguised in flowers and colours. By the time the inspector comes to this re...
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Timed Essay Question 1

  Explain how the arrival of digitally convergent media platforms has impacted on film producers. Refer to Disney and its 1967 and 2016 versions of The Jungle Book to support your answer. In this essay I will be focusing on the changes within the film industry over the past fifty years in relation to the production and distribution of films. In my response I will focus primarily on two different versions of Disney’s Jungle Book from 1967 and 2016. I will also consider the historical and economic influences upon the production and distribution of mainstream films. In 1967 Disney wasn’t a massive company and didn’t have a global reach like they do nowadays. When the Jungle Book was released only the UK and the USA played the film in cinemas that year. There weren’t any digitally convergent media platforms such as mobile phones and there was no social media to promote the film, this meant that advertisement was limited to posters, trailers and cinema signs. Film trailers were only...
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Timed Essay Question 6

  Evaluate the effectiveness of the following theories in understanding how cultural and historical circumstances can affect audience interpretations of news stories: Hall’s reception theory Bandura’s media effects theory   In this essay I will evaluate the effectiveness of Banduras media effects theory and Halls Reception theory in understanding how cultural and historical circumstances can affect audience interpretations of news stories. Banduras Media effects theory originates from the Frankfurt School that theorised in the 1920’s and 30’s that the mass media acted to restrict and control audiences to benefit corporate capitalism and Governments. The media effects theory, also referred to as the hypodermic syringe theory, states that the messages in media texts, such as news are injected into a passive audience, meaning they just accept the views and opinions given to them. The problem with this theory is that it is too simple, it assumes everybody is the same and...
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