Magazine Analysis

  • The main image is a drawing, which makes the magazine look more like a storybook, however it is an effective way at getting someone’s attention. Blue is a main colour used and is often associated with intelligence and duty, and red is often associated with blood and activity. Considering this story is about the coronavirus the colours fit very well.
  • The masthead is bold and red, making it stand out and is easily recognisable for a familiar audience and creates a brand identity
  • There's only one main story on the front, there are no other cover lines, which goes against the traditional magazine but also emphasises the importance of the main story.
  • There is no tagline or barcode which isn’t traditional but in the top left corner there is a date and price which fits the codes and conventions of the traditional magazine.
  • The front cover only has one main story which means this is their focus for this particular edition. As the magazine isn’t busy with loads of coverlines and supporting images, it means the audience can easily read the front cover and really take in what the magazine is about.
  • The target audience for this magazine, I would say, is male, right winged, middle/high class, aged 30+. 



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