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 Magazine Analysis 

• The Masthead follows the codes and conventions of a traditional magazine as it is big and bold. It easily recognisable for a returning audience and is used to create a brand identity.
• Has a simplistic colour scheme of light colours and sticks to the same font, which suggests that they care more about the facts than trying to stand out. Blues are often used to suggest reliability, efficiency, communication and intelligence, so the use of using a very light blue in the background could be suggesting the lack of these traits among the people in charge.  
• However, the picture is a caricature drawing of the MPs, which is mocking and less traditional of a magazine as they tend to use actual images. The caricature drawings suggest a lack of respect towards the politicians and that they have a lack of authority. It also makes this magazine unique and stand out against other current affairs magazines.
• The word “Tories” is often used as an insult or with disgust, which implies that this magazine has a Liberal bias. The main cover line is titled “TORIES ON THE BRINK” The capitalisation of the letters and the size suggests this is the main cover line and the focus of this magazine is how the conservative party are losing respect and authority and are close to collapsing.
• The red used on the front cover also could be associated with the labour party or liberal bias. Red is also often considered “up to date”, which emphasis the reliability and newsworthiness of this source.
• There aren’t any supporting images, which is not traditional of a magazine, it also doesn’t follow the rule of three. There is however, more than one cover line, which fits the more traditional standard.
• The target audience for this magazine is middle/high class, male aged 30+