Analysis of current affairs website - The Big Issue

• The Big Issue website is colourful, but the main colour scheme being red, white, and black. The red is key to their image, it’s the main colour in their logo and easily eye catching and is associated with their brand identity. All the categories are coloured red which draws the audience’s attention, making it easy for the audience to find what they are looking for as it stands out.
• The layout is simple and easy to navigate, which could be done to cater to anyone despite their knowledge or lack of knowledge of computers and the internet. They’ve made their brand accessible for many different audiences, the younger audience may prefer to use the website whereas the older audience may prefer the actual magazine. The first thing you see when you log in is a slideshow of their options and announcements. The website and magazine both have a liberal bias and aim to support the homeless.
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• The website has many interactive opportunities to engage their audience. Options to subscribe, become a vendor of the magazine and links to their social media. 39,887 people follow their Facebook and 56K Followers on Twitter, they have a large social media audience.